Warehouse Layout Optimization
Efficient slotting and storage for high-volume SKUs.
Industry Overview
The Fast-Moving Consumer Goods (FMCG) sector is among India’s largest and most dynamic industries, valued at over USD 220 billion in FY 2025–26. Growing at a steady 14–15% annually, the sector is propelled by rising disposable incomes, rapid urbanisation, increasing rural demand, and accelerated e-commerce adoption—making FMCG a key pillar of India’s consumption-driven economy.
These products—food & beverages, personal care, household essentials, and OTC healthcare—move rapidly off shelves and require continuous, high-frequency replenishment. The sector’s growth is directly tied to the efficiency of its supply chains.
Source: https://inciflo.com/blogs/fmcg-industry-growth-in-india/
Industry Challenges
FMCG supply chains are complex and fast-paced. Brands face:
High SKU Complexity:
Managing hundreds of SKUs across multiple channels.
Seasonality & Demand Peaks:
Ensuring stock availability during festive or promotional seasons.
Retail Compliance:
Timely delivery to modern trade and traditional retail with precise labeling and packaging.
Pan-India Reach:
Meeting customer demand in metros, tier-II cities, and rural belts efficiently.
Case Study Spotlight: FMCG Success Story
How KDL Helped a Global FMCG Leader Optimize High-Volume Distribution- A leading multinational FMCG brand partnered with KDL to streamline its warehousing and distribution network. With high SKU volumes, seasonal demand spikes, and strict FEFO compliance, the brand needed an agile logistics partner to ensure faster replenishment and zero stockouts.
- Through warehouse layout redesign, advanced WMS integration, and scalable distribution support, KDL delivered 25% faster fulfillment and improved freshness compliance across 15,000+ pin codes.
The KDL Advantage
Why KDL is the preferred partner for FMCG logistics?
Integrated 3PL & Infrastructure Expertise
As one of the few logistics providers with our own logistics parks, we combine state-of-the-art facilities with end-to-end warehouse management for faster go-live and higher efficiency.
Deep FMCG Experience
Decades of managing fast-turn, high-volume operations across oral care, personal care, food, and household categories, ensuring agility and compliance with retail requirements.
Technology-Driven Control
Proprietary WMS & TMS platforms, RFID scanning, and control tower dashboards that deliver real-time visibility, FEFO accuracy, and optimized routing.
Nationwide Reach with Kratos
Our dedicated transport arm, Kratos, supported by a partner fleet, ensures primary, secondary, and last-mile distribution across 15,000+ pin codes in India.
Scalable & Flexible Solutions
Ability to ramp up operations during festive seasons, product launches, or demand spikes without compromising service quality.
Our FMCG Clients
KDL is trusted by leading multinational and Indian FMCG brands across oral care, personal care, and household categories. Our partnerships span over a decade, built on reliability, scalability, and performance-driven results.
